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	<title>Semicolon Backyard &#187; marketability</title>
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		<title>20 Maldivian Travel Agencies&#8217; websites analysed for marketability</title>
		<link>http://semicolon.com.mv/blog/20-maldivian-travel-agencies-websites-analysed-for-marketability/</link>
		<comments>http://semicolon.com.mv/blog/20-maldivian-travel-agencies-websites-analysed-for-marketability/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 15:34:49 +0000</pubDate>
		<dc:creator>murad</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[islands]]></category>
		<category><![CDATA[joomla]]></category>
		<category><![CDATA[Maldives]]></category>
		<category><![CDATA[marketability]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[semicolon]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[statistics]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[websites]]></category>

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		<description><![CDATA[Here is a simple analysis on some 20 randomly selected Travel Agency websites in the Maldives! View this as a positive and free consultation. Besides, it’s all available on the public domain. Please do not take this as negative criticism. Be positive :)]]></description>
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<p>Heads u<a href="http://semicolon.com.mv/blog/wp-content/uploads/2009/09/Shangri-Las-Villingili-Resort-and-Spa-Maldives.jpg"><img class="alignleft size-full wp-image-133" title="Shangri-Las-Villingili-Resort-and-Spa-Maldives" src="http://semicolon.com.mv/blog/wp-content/uploads/2009/09/Shangri-Las-Villingili-Resort-and-Spa-Maldives.jpg" alt="Shangri-Las-Villingili-Resort-and-Spa-Maldives" width="292" height="197" /></a>p! The sole reason that I write about this small area of the tourism industry is because I care! I care about you, your company, your business and the Maldives Tourism industry overall. I also worry how much of a potential business is lost due to some essential, but misunderstood concept in the field of electronic marketing of your business, especially on the World Wide Web.</p>
<p><strong>Ask yourself this question. Is your business maximizing the potential of the Internet?</strong></p>
<p>Online Marketing leads the way, and the marketing dollars don&#8217;t lie! The internet, as a marketing medium, now ranks ahead of TV, Radio and Print as the preferred marketing method for businesses, brands and organisations in most generating regions such as EU and far east.</p>
<p>Online Marketing has proven to be a targeted approach to reaching both new and existing customers. As the competition takes advantage of a rapidly increasing market, isn&#8217;t it time you did the same?</p>
<p>Here is a simple analysis on some 20 randomly selected Travel Agency websites in the Maldives! View this as a positive and free consultation. Besides, it’s all available on the public domain. Please do not take this as negative criticism. Be positive <img src='http://semicolon.com.mv/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>In this analysis, I have looked into the very basic elements that are required for a good website. Here are the elements and why I chose these.</p>
<p style="padding-top:1.4em;"><span id="more-104"></span></p>
<p><strong>URL (Uniform Resource Locator also called URI – uniform resource Identifier)</strong></p>
<p>Of course this is what I used to find more about the website. This is how the World Wide Web recognizes the specific website. An easier and easier to remember URLs are believed to be doing better.</p>
<p><strong>WCMS </strong></p>
<p>A web-content-management system (WCMS or Web CMS) is a content management system (WCMS) software, usually implemented as a Web application, for creating and managing HTML content. It is used to manage and control a large, dynamic collection of Web material (HTML documents and their associated images).</p>
<p>WCMS shows little commitment to the content management as a Travel agency. I have noticed that many Travel Agencies utilised Joomla as a CMS. Joomla is good and flexible open source CMS. Building websites with Joomla for content can be easy. However, for special websites which require custom attention,it may not be the best. You could also see that from the first few websites analysed, they even have copied contents and resort module. As I mentioned on the notables below, sites built on Joomla required, visitors to select the resorts from the booking form, even if they clicked “Book Now” button from the resorts details page. It’s not because the Joomla is not capable, but it requires customs solutions. GO chase your webmasters!</p>
<p><strong>META</strong></p>
<p>META tag is still used in the website identification and information processing from the page contents. Why do we need proper optimisation for the websites at basic META level?</p>
<ol>
<li>Some search engines still give      weight to META tags &#8211; Search Engines such as Yahoo and MSN still use META      tags as part of the determining factors for ranking a site. Although the      amount of importance may be small, when it comes to search engine      optimization (SEO) every little bit helps.</li>
<li>It can help increase traffic to your site &#8211; Often search engines will use your title tags as the linked      text for your site with either the whole or part of the description underneath it on the results page. A well written title tag and description can entice someone to click on your link. How many times have      you searched for something and clicked on a result based on the linked      text of description.</li>
<li>Help optimize individual pages      &#8211; Each page of your website should have different keywords and descriptions that reflect the content on those pages. This can help when      trying to optimize different sections of your site for different keyword      phrases. Search engines may then display that exact page in the results      directing visitor to that specific section rather than just the home page.</li>
</ol>
<p><strong>META Health</strong></p>
<p>META Health is the point at which I gave a little hint on the extracted META from the websites. I noticed, some websites just logged everything at META level. As mentioned before, META is not magic, but it helps, and it forms part of unified optimisation process. If your webmaster is not a marketing guy, just have a specialist look into it. Majority of the sites I analysed has chronic META listing issues. This can be fixed!</p>
<p><strong>URL friendliness</strong></p>
<p>I looked into the URL friendliness of the sites and found that most of the sites need attention.  Its very simple, experts agree that keyword-rich URLs matter. For example, here is a link to Hudhuranfuhi Resorts details on two different websites analysed:<br />
<em></p>
<p>http://holidaysmaldives.com/index.php?option=com_content&amp;task=view&amp;id=15&amp;Itemid=26</em></p>
<p>Here is a friendly URL for the same property on another website.<br />
<em>http://www.letsgomaldives.com/resorts/budget-holiday/adaaran-select-hudhuranfushi.html</em><br />
Now you decide which is better!</p>
<p><strong>Analytics/ Tracking</strong></p>
<p>As defined on <a href="http://wikipedia.org">Wikipedia</a>, Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.</p>
<p>On the websites I used for this analysis, I looked for <a href="http://google.com/analytics">Google Analytics</a> tracking code, a free web analytics service with very comprehensive information about the site usage. Even though i could not locate  tracking codes on some websites, they maybe using other methods for site usage statistics.</p>
<p>I noticed that only few sites used this feature. The sites that do not have tracking facilities, I believe, are less serious about the business online and it’s potential. You can see the difference when used for the serious businesses, some listed below and their Search Engine Results Page (SERP). If you are serious and you want to see what is going on the website you might as well have this feature installed.</p>
<p><strong>GUI – Graphic User Interface</strong></p>
<p>I also looked into the GUI of the sites. Some really promising and some seriously run down. Some sites still use the old CGC wireframe models and manual updating and poor graphics.</p>
<p>GUI is extremely important as it helps to communicate the quality of the services offered, builds trust, increase revisits, possibility of getting bookmarked, re-tweets and many other optional free marketing drives online. If your site does not perform well, look into the possible causes, design could very well be one!</p>
<p><strong>Number of Resorts Listed</strong></p>
<p>I looked into this variable to fathom the seriousness of the website and presentation. You may list all the resorts in the Maldives but may no pay attention to all. “More” resorts does not necessarily mean more business. I commend <a href="http://www.atollparadise.com/ ">Atoll Paradise</a>, as they are doing a great job! My advice is list what you can sell and try to focus on them.</p>
<p><strong>Social Media Integration</strong></p>
<p>Again here Wikipedia simplifying my day! Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).</p>
<p>I always highlighted the importance of social media to my friends. It’s a place to build confidence and promotes your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. Like they say, more visitors to the shop more sales!</p>
<p>Read my previous <a href="../twittering-in-the-maldives-travel-tourism-industry/">article</a> on twittering in the Maldives Tourism Industry.</p>
<p><strong>Notables</strong></p>
<p>Here I tried, to briefly point on some of the issues that needs immediate attention.</p>
<h3>What Lacked on the most websites analysed:</h3>
<p>I will be brief here!</p>
<ul>
<li>No target marketing detectable      on the website. If target marketing is done, visitor will not turn away      thinking that this is a wholesale site, or catering to another market</li>
<li>Very weak graphics and content.      Lot of visitors would love some picture galleries of the destination. Weak      presentation means, visitors will switch to better agencies</li>
<li>Multilingual content. Here is      why!</li>
</ul>
<p><a href="http://semicolon.com.mv/blog/wp-content/uploads/2009/09/languages2009.png"><img class="size-full wp-image-137 alignnone" title="languages2009" src="http://semicolon.com.mv/blog/wp-content/uploads/2009/09/languages2009.png" alt="languages2009" width="378" height="425" /></a></p>
<ul>
<li>Proper web optimization</li>
<li>Alternative ways for user      interaction</li>
<li>Some websites need serious      attention to its designs and standards</li>
<li>Online booking facilities. BML      now offers cheaper merchant accounts</li>
<li>Sorting of the holidays      destination based on user preferences</li>
<li>Marketing drive on the web,      internal marketing and up selling</li>
</ul>
<p><strong>Websites I Analysed</strong></p>
<p>The order of presentation in this section is totally random and does not represent positions on any basis.</p>
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		<li><a href="#tab-1-1">1</a></li>
		<li><a href="#tab-1-2">2</a></li>
		<li><a href="#tab-1-3">3</a></li>
		<li><a href="#tab-1-4">4</a></li>
		<li><a href="#tab-1-5">5</a></li>
		<li><a href="#tab-1-6">6</a></li>
		<li><a href="#tab-1-7">7</a></li>
		<li><a href="#tab-1-8">8</a></li>
		<li><a href="#tab-1-9">9</a></li>
		<li><a href="#tab-1-10">10</a></li>
	</ul>
	<div id="tab-1-1">
		<h1 class="ui-tabs-hide">1</h1>
		
<p><span style="color: #ffffff;"> </span></p>
<p><a href="http://www.hideawaymaldives.com/"><img src="http://semicolon.com.mv/blog/wp-content/gallery/maldives-travel-agent-websites/003-Hideaway%20Maldives.jpg" alt="003-Hideaway Maldives" width="398" height="230" /><br />
</a></p>
<p><a href="http://www.hideawaymaldives.com/"> Hideaway Maldives</a><br />
<strong>WCMS:</strong> Joomla<br />
<strong>META:</strong><br />
TITLE &#8211; Hideaway Maldives<br />
KEYWORDS &#8211; &#8220;Hideaway Maldives, Luxury Travel Agent in Maldives&#8221;<br />
DESCRIPTION &#8211; &#8220;Hideaway Maldives, Luxury Travel Agent in Maldives&#8221;</p>
<p><strong>META Health:</strong> Not optimised<br />
<strong>GUI:</strong> Not the best, they can do a lot better<br />
<strong>Resorts:</strong> 80 Resorts Listed<br />
<strong>URLs:</strong> Search Engine Friendly<br />
<strong>Social Media Integration :</strong> No<br />
<strong>Analytics:</strong> Not Located<br />
<strong>Notables</strong><strong>:</strong> Even if you are going from resorts information Page you still have to select a resort at booking.</p>
<p>Room types for the corresponding resorts are not represented on the booking form. No Photo Galleries for users to view</p>	</div>
	<div id="tab-1-2">
		<h1 class="ui-tabs-hide">2</h1>
		
<p><img src="http://semicolon.com.mv/blog/wp-content/gallery/maldives-travel-agent-websites/005%20-%20In%20Maldives.jpg" alt="005 - In Maldives" width="398" height="219" /></p>
<p><a href="http://holidaysmaldives.com/">In Maldives</a><br />
<strong>WCMS:</strong> Joomla<br />
<strong>META:</strong><br />
TITLE &#8211; In Maldives &#8211; Home<br />
DESCRIPTION &#8211; &#8220;inmaldives, in maldives, holidaysmaldives, holidaymaldives, maldives, holiday, holidays, maldive, island, islands, resorts, resort, guide, travel, map, honeymoon, hotels, photos, pictures, techguys&#8221;<br />
Keywords &#8211; &#8220;inmaldives, in maldives, holidaysmaldives, holidaymaldives, maldives, holiday, holidays, maldive, island, islands, resorts, resort, guide, travel, map, honeymoon, hotels, photos, pictures, techguys, Alysia, Alysia Maldives, Cruise Maldives&#8221;</p>
<p><strong>META Health:</strong> Not Optimised, Saturated, and way too many keys<br />
<strong>Resorts:</strong> 47 resorts listed<br />
<strong>GUI:</strong> Nice User interface<br />
<strong>URLs:</strong> Not search friendly</p>
<p><strong>Social Media Integration :</strong> No<strong><br />
Analytics:</strong> Not Located<strong><br />
</strong><strong>Notables</strong><strong>:</strong> Same standard followed for this website as the previous site. This is designed by the same company. No Pictures galleries which is popular among the visitors. No booking option for the hotels. Same presentation for the resorts as previous resort.</p>	</div>
	<div id="tab-1-3">
		<h1 class="ui-tabs-hide">3</h1>
		
<p><img src="http://semicolon.com.mv/blog/wp-content/gallery/maldives-travel-agent-websites/006%20-Intour-Maldives.jpg" alt="006 -Intour-Maldives" width="398" height="173" /><br />
<a href="http://www.intourmaldives.com/">Intour Maldives</a><br />
<strong>WCMS</strong>: Joomla<br />
<strong>META:</strong><br />
TITLE &#8211; Maldives Luxury Travel Agent &#8211; Home<br />
DESCRIPTION &#8211; &#8220;Intour Maldives, Your holiday partner in the Maldive Islands, resort, resorts, guide, travel, map, island, honeymoons, hotels, photo, photos, picture, pictures, special offers, honeymoon, luxury, holiday, diving, surfing holidays, safari&#8221;<br />
KEYWORDS &#8211; &#8220;Intour, Resorts, Hotels, Cruise, Safari, Surfing, Diving, Excursion, Sun, Beach, Holiday, Vacation, Maldives, Islands, Coral, Underwater, Spa, Restaurants, Underwater Spa, Underwater Restaurant, Luxury, Incentives, Budget Resorts, Private Islands&#8221;</p>
<p><strong>META Health:</strong> Not Optimised, Saturated, and way too many keys<br />
<strong>Analytics:</strong> Not Located<br />
<strong>Resorts:</strong> 70 Resorts Listed<br />
<strong>GUI:</strong> Not planned, no brand representation, fonts too small. Cross browser issues exist.<br />
<strong>URLs:</strong> Not User friendly<br />
<strong>Social Media Integration :</strong> No<br />
<strong>Analytics:</strong> Not Located<br />
<strong>Notables</strong><strong>:</strong> updated irregularly but multilingual on need basis.</p>	</div>
	<div id="tab-1-4">
		<h1 class="ui-tabs-hide">4</h1>
		
<p><img src="http://semicolon.com.mv/blog/wp-content/gallery/maldives-travel-agent-websites/007%20-%20Aqua%20Maldives.jpg" alt="007 - Aqua Maldives" width="400" height="228" /><br />
<a href="http://www.aquamaldives.com/">Aqua Maldives</a><br />
<strong>WCMS:</strong> Unknown, Build on asp and its one big table!<br />
<strong>META:</strong><br />
TITLE &#8211; Aqua Maldives<br />
No other META found.<br />
METAl Health: Seriously Poor, needs urgent attention<br />
Analytics: Not Located</p>
<p><strong>Resorts:</strong> 65 Listed<br />
<strong>GUI:</strong> OK, apart from using tables and having margin issues, the site is ok,<br />
<strong>URLs:</strong> are not friendly.<br />
<strong>Social Media Integration :</strong> No<br />
<strong>Analytics:</strong> Not Located<br />
<strong>Notables</strong><strong>:</strong> This seriously needs attention as META are ignored and sadly built on tables. </p>	</div>
	<div id="tab-1-5">
		<h1 class="ui-tabs-hide">5</h1>
		
<p><img src="http://semicolon.com.mv/blog/wp-content/gallery/maldives-travel-agent-websites/008%20-World%20Link%20Travel.jpg" alt="008 -World Link Travel" width="397" height="247" /><br />
<a href="http://www.worldlinktravel.com.mv/">World Link Travel</a><br />
<strong>WCMS:</strong> Unknown, Build on asp and its one big table! Same as the previous website, same developer.<br />
<strong>META:</strong><br />
DESCRIPTION &#8211; &#8220;One of the leading Trour operator or Travel Agent in the Maldives, Destination Management company, Leading Travel Agent&#8221;<br />
KEYWORDS &#8211; &#8220;maldives, holiday, holidays, maldive, island, islands, resorts, resort, guide, travel, map, honeymoon, hotels, photos, pictures&#8221;<br />
TITLE &#8211; maldives,best offers to maldives, honeymoon maldives,diving,Holiday maldives, surfing, pictures,map,Maldives Resorts, Maldives Travel Agents, Travel to Maldives</p>
<p><strong>META Health:</strong> Too long title, and too many keywords. Higly saturated.<br />
<strong>Analytics:</strong> Not Located<br />
<strong>Resorts:</strong> 37 Resorts Listed<br />
<strong>GUI:</strong> OK, apart from using tables and having margin issues, the site is ok,<br />
<strong>URLs:</strong> are not friendly.<br />
<strong>Social Media Integration :</strong> No<br />
<strong>Analytics:</strong> Not Located<br />
<strong>Notables</strong><strong>:</strong> This needs attention to META as they are ignored and sadly built on tables. Haveeru Online is Dhivehi Language, little of site visitors can read it when listed as a useful link. Irrelevant outgoing links.</p>	</div>
	<div id="tab-1-6">
		<h1 class="ui-tabs-hide">6</h1>
		
<p><img src="http://semicolon.com.mv/blog/wp-content/gallery/maldives-travel-agent-websites/009%20-Dream%20Maldives.jpg" alt="009 -Dream Maldives" width="399" height="214" /><br />
<a href="http://www.dreammaldives.mv/">Dream Maldives</a><br />
<strong>WCMS: </strong>Joomla<br />
<strong>META:</strong><br />
TITLE &#8211; Welcome to Dream Maldives<br />
KEYWORDS &#8211; &#8220;Dream Maldives, dreammaldives, dream maldives, maldives, safari boats, cruises, resorts&#8221;<br />
DESCRIPTION &#8211; &#8220;Dream Maldives, dreammaldives, dream maldives, maldives, safari boats, cruises, resorts&#8221;</p>
<p><strong>META Health: </strong>Reasonable,<br />
<strong>Analytics:</strong> Not Located<br />
<strong>Safaris:</strong> 3 Safaris Listed<br />
<strong>GUI:</strong> OK.<br />
<strong>URLs</strong>: Friendly,<br />
<strong>Social Media Integration :</strong> No<br />
<strong>Analytics:</strong> Not Located<br />
<strong>Notables</strong><strong>:</strong> The site uses very dark blue, and the tag line needs Spectacles <img src='http://semicolon.com.mv/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> . No booking option for the Boats. Guest Book styles are bit difficult. No tour schedules</p>	</div>
	<div id="tab-1-7">
		<h1 class="ui-tabs-hide">7</h1>
		
<p><img src="http://semicolon.com.mv/blog/wp-content/gallery/maldives-travel-agent-websites/010%20-%20Pearl%20Holidays.jpg" alt="010 - Pearl Holidays" width="401" height="220" /><br />
<a href="http://www.pearlholidays.co.uk/">Pearl Holidays</a><br />
<strong>WCMS:</strong> Joomla<br />
<strong>META:</strong><br />
KEYWORDS &#8211; &#8220;Pearl Holidays, Your holiday partner in the Maldive Islands, resort, resorts, honeymoons, hotels, special offers, honeymoon, luxury, holiday, diving, surfing holidays, safari&#8221;<br />
DESCRIPTION &#8211; &#8220;Pearl Holidays &#8211; Maldives&#8221;<br />
TITLE &#8211; Pearl Holidays</p>
<p><strong>META Health:</strong> Needs urgent attention! too long, and some too short.<br />
<strong>Resorts:</strong> over 40 Listed<br />
<strong>GUI:</strong> OK.<br />
<strong>URLs:</strong> Not Friendly,<br />
<strong>Social Media Integration :</strong> No<br />
<strong>Analytics:</strong> Not Located<br />
<strong>Notables</strong><strong>:</strong> Goes with the theme, good live contact options listed.</p>	</div>
	<div id="tab-1-8">
		<h1 class="ui-tabs-hide">8</h1>
		
<p><img src="http://semicolon.com.mv/blog/wp-content/gallery/maldives-travel-agent-websites/011%20-%20Inner%20Maldives%20Holidays.jpg" alt="011 - Inner Maldives Holidays" width="399" height="281" /><br />
<a href="http://www.innermaldives.com/">Inner Maldives</a><br />
<strong>WCMS: </strong>Unknown, Content created individually on MS FrontPage. Site is Table based<br />
<strong>META:</strong><br />
TITLE &#8211; Inner Maldives Holidays | The authoritative guide to holidays and vacations in the Maldives.<br />
KEYWORDS &#8211; &#8220;Inner Maldives, Maldives, Maldive Islands, travel maldives, travel packages, holiday in maldives, maldives ground handler, travel agent, maldives hotels, maldives honeymoon&#8221;<br />
DESCRIPTION &#8211; &#8220;INNER MALDIVES, Your Holiday Organiser on service 24hrs a day 7 days a week year round offering the best Touristic products at attractive rates, combining reliability and efficient service that results in satisfied customers and rich business associates.&#8221;</p>
<p><strong>META Health:</strong> Bit too loaded with one keyword. Could do better to make it for search publics<br />
<strong>Analytics:</strong> Not Located<br />
<strong>Resorts:</strong> 44 Resorts Listed<br />
<strong>GUI:</strong> Too congested &#8211; current web standards not followed.<br />
<strong>URLs:</strong> User Friendly,<br />
<strong>Social Media Integration :</strong> Reasonable<br />
<strong>Analytics:</strong> Not Located<br />
<strong>Notables</strong><strong>:</strong> Theme does not complement the Branding used. Very poor graphics quality. Clicking the booking option from the resort page also takes the visitor to the normal booking page where they have to select the resort again.<br />
</p>	</div>
	<div id="tab-1-9">
		<h1 class="ui-tabs-hide">9</h1>
		
<p><img src="http://semicolon.com.mv/blog/wp-content/gallery/maldives-travel-agent-websites/012%20-%20Lets-Go-Maldvies.jpg" alt="012 - Lets-Go-Maldvies" width="398" height="217" /><br />
<a href="http://www.letsgomaldives.com/">Lets Go Maldives</a><br />
<strong>WCMS:</strong> Joomla<br />
<strong>META:</strong><br />
TITLE &#8211; Resorts &#8211; Maldives &#8211; Spa Resorts &#8211; Lets Go Maldives Resorts.<br />
KEYWORDS &#8211; &#8220;maldives resorts, maldives resort, maldives spa resorts, holiday resorts, resorts, last resort, sands resort, cheap hotel, hotel review, spa resorts, beach holidays, royal hotel, hotels and resorts, health spa, boutique hotel, sunny beach, resorts hotel,&#8221;<br />
DESCRIPTION &#8211; &#8220;Maldives Spa Resorts: special offers, get full information about the resort, contact the professional local experts in the industry.&#8221;</p>
<p><strong>META Health:</strong> Extremely Congested.<br />
<strong>Resorts:</strong> over 50 Resorts Listed<br />
<strong>GUI:</strong> Good.<br />
<strong>URLs:</strong> User Friendly<br />
<strong>Social Media Integration :</strong> Reasonable<br />
<strong>Analytics:</strong> Enabled<br />
<strong>Notables</strong><strong>:</strong> Theme does not complement the Branding. Internal search results page need attention</p>	</div>
	<div id="tab-1-10">
		<h1 class="ui-tabs-hide">10</h1>
		
<p><img src="http://semicolon.com.mv/blog/wp-content/gallery/maldives-travel-agent-websites/015%20-%20Vermillion%20Maldives.jpg" alt="015 - Vermillion Maldives" width="403" height="278" /><br />
<a href="http://www.vermillionmaldives.com/">Vermillion Maldives</a><br />
<strong>WCMS:</strong> no WCMS, table based. way too manual</p>
<p><strong>META:</strong><br />
TITLE &#8211; Welcome to Vermillion Maldives Resorts, SPECIAL RATES direct from Maldives and vacation Maldives packages<br />
DESCRIPTION &#8211; &#8220;Maldives information and Maldives Resorts, Resorts Maldives, Extensive information on the Maldives, Travel guides, maldives packages, detailed maps and scuba diving information&#8221;<br />
KEYWORDS &#8211; &#8220;maldives, maldives resort, maldives resorts, maldives hotel, maldives hotels, resorts, resort, hotels, hotel,scuba, resorts, diving, summer activities, activities, fun, maps, maldives&#8221;</p>
<p><strong>META Health:</strong> Title needs attention, if you want to attract visitor, make it right. Description must be a real description</p>
<p><strong>Resorts:</strong> 88 Listed<br />
<strong>GUI:</strong> Too congested &#8211; current web standards not followed.<br />
<strong>URLs:</strong> User Friendly,<br />
<strong>Social Media Integration :</strong> No<br />
<strong>Analytics:</strong> Enabled<br />
<strong>Notables</strong><strong>:</strong> Everything about the Maldives is available on one page. Looks like serious landing page for another purpose. Needs to pay attention to the META</p>	</div>
</div>
<br />
<strong>Continued Below!</strong></p>
<p><script type="text/javascript">
	jQuery.noConflict();
	jQuery(document).ready(function() {
		var needs_jquery_hotfix = ((jQuery.ui.version === undefined) || (parseInt(jQuery.ui.version.split(".")[1]) < 7));
		jQuery( "#tabs-2" + ( needs_jquery_hotfix ? ">ul" : "" ) ).tabs(  );
	});
</script>
<div id="tabs-2" class="tabbed-content">
	<h1 class="ui-tabs-hide">Table of contents</h1>
	<ul>
		<li><a href="#tab-2-1">11</a></li>
		<li><a href="#tab-2-2">12</a></li>
		<li><a href="#tab-2-3">13</a></li>
		<li><a href="#tab-2-4">14</a></li>
		<li><a href="#tab-2-5">15</a></li>
		<li><a href="#tab-2-6">16</a></li>
		<li><a href="#tab-2-7">17</a></li>
		<li><a href="#tab-2-8">18</a></li>
		<li><a href="#tab-2-9">19</a></li>
		<li><a href="#tab-2-10">20</a></li>
	</ul>
	<div id="tab-2-1">
		<h1 class="ui-tabs-hide">11</h1>
		
<p><img src="http://semicolon.com.mv/blog/wp-content/gallery/maldives-travel-agent-websites/017%20-%20Atoll%20Discovery.jpg" alt="017 - Atoll Discovery" width="417" height="302" /><br />
<a href="http://www.atolldiscovery.com/">Atoll Discovery</a><br />
<strong>WCMS:</strong> Unknown Manual,<br />
<strong>META:</strong><br />
TITLE &#8211; Atoll Discovery &#8211; Maldives Travel Specialist, arranges honeymoon, diving, safari and resort holidays to the Maldives.<br />
DESCRIPTION &#8211; &#8220;Maldives Travel Specialist, arranges diving, safari and resort holidays to the Maldives.  We organise honeymoon packages, resort reservation, safari trips, diving and cruising at an affordable price. Whether you want a romantic honey moon trip or a just a holiday in a complete stress free environment or you want enjoy scuba diving, safari tours, and cruising just let us know. &#8221;<br />
KEYWORDS &#8211; &#8220;maldives travel pkgs, maldives esl,  maldives tourist fare, maldives vacation packages,   travel offers to maldives, maldives villa hotels ,  voyage maldives, maldives holiday, maldive liveaboard, maldives island, maldives maps, equator village maldives, laguna beach maldives,  meedhuparu maldives, summer holiday island maldives,  banyan tree maldives, paradise island resort maldives,  four seasons resort maldives,  hulhule hotel maldives, maldives island,  maldives maps, maldives holiday,  voyage maldives,  maldives diving ,  maldives tourism,  maldives accommodation , maldives villa hotels, holidays maldives, maldive liveaboard,  maldives climate,  maldives vacation packages, male maldives,  holidays in the maldives, honeymoon maldives, maldives honeymoon, honeymoon destination, spa vacations, spa resorts, maldives spa resorts&#8221;</p>
<p><strong>META Health:</strong> The look of it speaks for itself. Too much and too congested, and probably search engines bots also will laugh <img src='http://semicolon.com.mv/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /><br />
<strong>Resorts:</strong> None Listed<br />
<strong>GUI:</strong> Old and tired looking &#8211; current web standards not followed.<br />
<strong>URLs:</strong> User Friendly,<br />
<strong>Social Media Integration :</strong> No<br />
<strong>Analytics:</strong> Not Located<br />
<strong>Notables</strong><strong>:</strong> Needs to pay attention to the META. Site redesign is good idea.</p>	</div>
	<div id="tab-2-2">
		<h1 class="ui-tabs-hide">12</h1>
		
<p><img src="http://semicolon.com.mv/blog/wp-content/gallery/maldives-travel-agent-websites/018%20-%20Atolls%20Rising%20Maldives.jpg" alt="018 - Atolls Rising Maldives" width="398" height="219" /><br />
<a href="http://www.atollsrising.com/">Atoll Rising Maldives</a><br />
<strong>WCMS:</strong> Unknown, custom, other<br />
<strong>META</strong><br />
TITLE &#8211; Maldives Travel &#8211; Atolls Rising Maldives<br />
<span style="color: #ff0000;">Rest of the META missing</span></p>
<p><strong>META Health:</strong> Needs Serious attention!<br />
<strong>Resorts: </strong>over 40 Resorts listed<br />
<strong>GUI:</strong> Theme looks nice, font too small.<br />
<strong>URLs:</strong> User Friendly,<br />
<strong>Social Media Integration :</strong> No<br />
<strong>Analytics:</strong> Not Located<br />
<strong>Notables</strong><strong>:</strong> Needs to pay attention to the META. Can do a lot better. Reservation form doesn’t work. Cannot book resorts from the resort details page</p>	</div>
	<div id="tab-2-3">
		<h1 class="ui-tabs-hide">13</h1>
		
<p><img src="http://semicolon.com.mv/blog/wp-content/gallery/maldives-travel-agent-websites/021%20-Skorpion%20Travel%20Maldives.jpg" alt="021 -Skorpion Travel Maldives" width="396" height="242" /><br />
<a href="http://www.skorpion-maldives.com/">Skorpion Travel Maldives</a><br />
<strong>WCMS:</strong> Unknown, custom, manual<br />
<strong>META:</strong><br />
TITLE &#8211; Skorpion Travel Maldives &#8211; Honeymoon, Relax, Dive, Cruise the Islands of Maldives<br />
DESCRIPTION &#8211; &#8220;Skorpion Travel Maldives is one of the most reputable and leading travel agencies in the Maldives.&#8221;<br />
KEYWORDS &#8211; &#8220;Maldives Resorts, Maldives Islands, Maldives holidays, resorts, island, islands, isolated island, uninhabited island, tropical island, tropic, diving, scuba diving, dive, diving site, snorkelling, underwater, atoll, atolls, lagoon, reef, coral, honeymoon, holiday, holidays, cruising, safari boat, hotels, hotel, tourism, tourists, tourist, fishing, paradise, Robinson Crusoe&#8221;</p>
<p><strong>META Health:</strong> OK, too many keywords.<br />
<strong>Resorts:</strong> 51 Resorts listed<br />
<strong>GUI:</strong> Theme looks ok, but bit too old. latest styles not implemented.<br />
<strong>URLs:</strong> User Friendly,<br />
<strong>Social Media Integration :</strong> No<br />
<strong>Analytics:</strong> Not Located<br />
<strong>Notables:</strong> Needs to pay attention to the META. Can do a lot better. some pages don’t work. Cannot book resorts from the resort details page</p>	</div>
	<div id="tab-2-4">
		<h1 class="ui-tabs-hide">14</h1>
		
<p><img class="ngg-singlepic ngg-none" src="http://semicolon.com.mv/blog/wp-content/gallery/maldives-travel-agent-websites/022 -Atoll Paradise.jpg" alt="022 -Atoll Paradise" width="399" height="255" /></p>
<p><a href="http://www.atollparadise.com/">Atoll Paradise</a><br />
<strong>WCMS:</strong> Custom<br />
<strong>META:</strong><br />
TITLE &#8211; Maldives Luxury Resorts by Atoll Paradise<br />
KEYWORDS &#8211; &#8220;Maldives, Maldives Luxury Resorts, Maldives Hotels, Maldives Resorts, atoll paradise,maldives,luxury resort maldives,luxury holidays maldives,maldives resorts,maldives luxury resorts,luxury maldives resort spa,luxury surfing,luxury diving,luxury maldives marina,luxury maldives spa,banyan tree maldives vabbinfaru,cocoa island,the island hideaway,one and only maldives at reethi rah,luxury maldives resort spa,maldives hilton,visit maldives,coco palm resort and spa,dhoni mighili,huvafenfushi resort &amp; spa&#8221;&gt;<br />
DESCRIPTION &#8211; &#8220;Luxury Resorts : AtollParadise.com presents you the ultimate guide to luxury holidays in Maldives. Resorts that not only reflect their truly exotic locations, but also display the highest international standards&#8221;&gt;</p>
<p><strong>META Health:</strong> Good Arrangement, but if the keywords are paid more attention you can do a lot better! <img src='http://semicolon.com.mv/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> . I feel the seriousness on the Luxury part, and the search engines show it! Good job Brother!<br />
<strong>Resorts:</strong> 30 Selected Resorts listed<br />
<strong>GUI:</strong> Theme looks nice for the business model adopted.<br />
<strong>URLs: </strong>User Friendly,<br />
<strong>Social Media Integration :</strong> No<br />
<strong>Analytics:</strong> Enabled<br />
<strong>Notables:</strong> No social media channels were found. It certainly can help with all the marketing. Can book resorts from the detail pages. Presents trustable contact methods and alternatives!</p>	</div>
	<div id="tab-2-5">
		<h1 class="ui-tabs-hide">15</h1>
		
<p><img src="http://semicolon.com.mv/blog/wp-content/gallery/maldives-travel-agent-websites/023%20-100%20Percent%20Maldives.jpg" alt="023 -100 Percent Maldives" width="398" height="202" /><br />
<a href="http://www.100percentmaldives.com/">100 Percent Maldives</a><br />
<strong>WCMS:</strong> Custom<br />
<strong>META:</strong><br />
TITLE &#8211; 100 Percent Maldives &#8211; Your Memorable Holiday Partner in Maldives<br />
<span style="color: #ff0000;">No other META could not be located</span></p>
<p><strong>META Health:</strong> Very Poor, needs urgent attention<br />
<strong>Resorts:</strong> 74 Resorts listed<br />
<strong>GUI: </strong>Theme looks fine, can do a lot better.<br />
<strong>URLs:</strong> User Friendly,<br />
<strong>Social Media Integration :</strong> No<br />
<strong>Analytics: </strong>Not Located<br />
<strong>Notables:</strong> No Social is found. It certainly can help with all the marketing. Need attention to META. very heavy and loads slow. Can book resorts from the detail pages.</p>	</div>
	<div id="tab-2-6">
		<h1 class="ui-tabs-hide">16</h1>
		
<p><img src="http://semicolon.com.mv/blog/wp-content/gallery/maldives-travel-agent-websites/024%20-%20Capital-travel.jpg" alt="024 - Capital-travel" width="399" height="252" /><br />
<a href="http://www.capitaltravel.com/">Capital Travel</a><br />
<strong>WCMS:</strong> Custom</p>
<h3>META:</h3>
<p>TITLE &#8211; Maldives Tour Operator, Maldives Island Holidays, Holidays to Maldives.<br />
DESCRIPTION &#8211; &#8220;Capital Travel &amp; Tours &#8211; Leading Maldives Island Tour Operator specializing in custom made holidays packages. Enjoy your Holidays to Maldives Island with premier Maldives Tour Operator and for information please visit www.capitaltravel.com.&#8221;<br />
KEYWORDS &#8211; &#8220;Maldives Tour Operator, Maldives Island Holidays, Holidays to Maldives, Maldives Luxury Resorts Spas, Maldives Holiday Packages, Vacations Maldives Tour Operator, Maldives Island Holidays, Holidays to Maldives, Maldives Holiday Resort, Maldives Luxury Resorts Spas, Maldives Holiday Packages, Maldives Holiday Vacations&#8221;</p>
<p><strong>META Health:</strong> Too much, targeting is the best solution.<br />
<strong>Resorts:</strong> Over 70 Resorts listed<br />
<strong>GUI:</strong> Theme looks old and tired.<br />
<strong>URLs:</strong> Seriously not user Friendly,<br />
<strong>Social Media Integration :</strong> Reasonable<br />
<strong>Analytics:</strong> Enabled<br />
<strong>Notables:</strong> Need attention to META. very heavy and loads slow. Unfriendly colour schema and urls wont help, socials will be slow.</p>	</div>
	<div id="tab-2-7">
		<h1 class="ui-tabs-hide">17</h1>
		
<p><img src="http://semicolon.com.mv/blog/wp-content/gallery/maldives-travel-agent-websites/025%20-%20Crown%20Tours%20Maldives.jpg" alt="025 - Crown Tours Maldives" width="400" height="192" /><br />
<a href="http://www.crowntoursmaldives.com/">Crown Tours Maldives</a><br />
<strong>WCMS:</strong> Joomla<br />
<strong>META:</strong><br />
TITLE &#8211; Crown Tours Maldives :: Home<br />
KEYWORDS &#8211; &#8220;Maldives, Scuba Diving, Tropical Holidays, Vacation, Kuredu, Hilton, Islands, Beach Resorts, Diving, Water Sports, Wind Surfing, Crown Tours, Maldive, Islands, Travel, Your idea of the lifetime travel experience&#8221;<br />
DESCRIPTION &#8211; &#8220;One of the leading inbound tour operators in the Maldives. We arrange and offer holidays in resorts cruises sailing and diving safaris snorkelling safaris, sightseeing in Male&#8217;, fishing expeditions and more&#8221;</p>
<p><strong>META Health:</strong> Low, needs attention to all the three above together.<br />
<strong>Resorts</strong>: 57 Resorts listed<br />
<strong>GUI:</strong> Theme looks nice, fonts too small.<br />
<strong>URLs: </strong>Seriously not user Friendly,<br />
<strong>Social Media Integration :</strong> No<br />
<strong>Analytics:</strong> Not Located<br />
<strong>Notables:</strong> Social bookmarking is not integrated. Some properties can be booked online with online booking system</p>	</div>
	<div id="tab-2-8">
		<h1 class="ui-tabs-hide">18</h1>
		
<p><img src="http://semicolon.com.mv/blog/wp-content/gallery/maldives-travel-agent-websites/026%20-%20Impex%20Maldives%20Holidays.jpg" alt="026 - Impex Maldives Holidays" width="398" height="274" /><br />
<a href="http://www.mal-dives.com/">Impex Holidays Maldives</a><br />
<strong>WCMS:</strong> Custom<br />
<strong>META:</strong><br />
TITLE &#8211; Impex Maldives Holidays &#8211; Beach, Spa, Dive, Luxury &amp; Honeymoon Resorts. Over 70 Resorts and Hotels with Instant Quotes, Real-time Availability and Instant Confirmation.<br />
DESCRIPTION &#8211; &#8220;Impex Maldives Holidays offers over 70 Maldives Holiday Resorts &#8211; Beach, Spa, Dive, Luxury &amp; Honeymoon Resorts &#8211; Instant quotes and real-time availability, instant confirmation&#8221;<br />
KEYWORDS &#8211; &#8220;maldives, maldives holidays, Maldives resorts, Maldives, travel information, photo galleries, reviews,  maldives holiday islands, Island Resorts, Instat-Quotes, Real-time Availability, resort information, maldives island resorts, SPA Resorts, Impex, Impex Holidays, maldives diving, maldives scuba, maldives snorkling, maldives deep diving, real-time quotes, instant confirmation, mal-dives&#8221;</p>
<p><strong>META Health: </strong>Way too loaded with unwanted keywords<br />
<strong>Resorts:</strong> Over 70 Properties listed<br />
<strong>GUI:</strong> Theme looks congested, little Maldives representation graphically,<br />
<strong>URLs:</strong> Seriously not user Friendly,<br />
<strong>Social Integration:</strong> Reasonable<br />
<strong>Analytics:</strong> Enabled<br />
<strong>Notables:</strong> Social bookmarking is integrated. Some properties can be booked online with online booking/quotation system.</p>	</div>
	<div id="tab-2-9">
		<h1 class="ui-tabs-hide">19</h1>
		
<p><img src="http://semicolon.com.mv/blog/wp-content/gallery/maldives-travel-agent-websites/027%20-%20Paradise%20Holidays.jpg" alt="027 - Paradise Holidays" width="404" height="231" /><br />
<a href="http://www.parahol.com/">Paradise Holidays</a><br />
<strong>WCMS:</strong> Custom<br />
<strong>META:</strong><br />
TITLE &#8211; Paradise Holidays<br />
<span style="color: #ff0000;">No other META Located</span></p>
<p><strong>META Health:</strong> Extremely weak, needs attention<br />
<strong>Resorts:</strong> Over 80 Properties listed<br />
<strong>GUI:</strong> Theme looks ok,<br />
<strong>URLs:</strong> Seriously not user Friendly,<br />
<strong>Social Media Integration :</strong> No<br />
<strong>Analytics: </strong>Not Located<br />
<strong>Notables:</strong> No Social bookmarking is integrated. Intelligent booking requests. Good property presentation, site not updated</p>	</div>
	<div id="tab-2-10">
		<h1 class="ui-tabs-hide">20</h1>
		
<p><img src="http://semicolon.com.mv/blog/wp-content/gallery/maldives-travel-agent-websites/028%20-Sun%20Travels%20and%20Tours.jpg" alt="028 -Sun Travels and Tours" width="414" height="223" /><br />
<a href="http://www.sunholidays.com/">Sun Travel &amp; Tours</a><br />
<strong>WCMS:</strong> Custom<br />
<strong>META:</strong><br />
TITLE &#8211; Maldives Holidays | Sun Travels and Tours<br />
KEYWORDS &#8211; &#8221; Maldives, Holidays, Resorts, Hotels, Travel, Family Resorts, Beach Resorts, Privacy Resorts, Luxury Resorts, Private Weddings, Spa Resorts, Diving, Game fishing, Water Sports Beach Bungalows, Beach Villas, Jacuzzi Water Villas, Garden Villas, Water Suites, Beach Suites, Presidential Suites, Cruising, Safari, Swimming Pools, Dining&#8221;<br />
DESCRIPTION &#8211; &#8220;WELCOME TO SUN HOLIDAYS.COM, the official website of SUN TRAVELS &amp; TOURS, MALDIVES. We wanted to create a one-stop destination guide that will act as your personal holiday connection to the Maldives. The Indian Ocean archipelago has never been presented like this before; with tailor made categories that suite the ‘personal holiday’ factor, you are presented with resort islands which offer Great Value to suit any budget&#8230;&#8221;</p>
<p><strong>META Health:</strong> Little bit congested<br />
<strong>Resorts:</strong> 74 Properties listed<br />
<strong>GUI:</strong> Theme looks ok, branding needs attention,<br />
<strong>URLs:</strong> Seriously not user Friendly,<br />
<strong>Social Media Integration :</strong> No<br />
<strong>Analytics:</strong> Not Located</p>
<p><strong>Notables:</strong> No social bookmarking is integrated. Cannot request bookings on resort detail pages. Good property presentation, site not updated</p>	</div>
</div>

<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p><strong>WHAT ALL THESE MEANS</strong></p>
<p>I ran a small search query with the following keywords on Google.com, Google.mv, Yahoo and Live</p>
<p>maldives travel<br />
maldives holidays<br />
maldives islands<br />
maldives resorts<br />
maldives hotels</p>
<p><a href="../wp-content/uploads/2009/09/search-results-Agents.xls">Here is the Result! </a></p>
<p><strong>In Conclusion</strong></p>
<p>There are issues with the travel agencies&#8217; websites. Good news is we can help!<br />
Semicolon Online Marketing services offer a range of benefits for your business including:</p>
<ul>
<li>Being found in search results</li>
<li>Gaining an advantage over your      competitors</li>
<li>Attaining the highest rate of      traffic to your website</li>
<li>Taking your position as your      industry&#8217;s leader</li>
<li>Attracting more quality sales      leads</li>
<li>Increasing business revenue</li>
<li>Enhancing business      profitability</li>
<li>Improving business      sustainability</li>
</ul>
<p><strong>How do we do it?</strong><br />
Semicolon offers a range of digital services and can design a customised solution to suit any business.</p>
<ul>
<li>Website Design</li>
<li>Web Development</li>
<li>Search Engine Optimisation</li>
<li>Google AdWords</li>
<li>Online Video</li>
<li>Web Copywriting</li>
<li>Email Marketing</li>
<li>eCommerce</li>
<li>Social Network Marketing</li>
<li>Web 2.0</li>
<li>Mobile Media Applications</li>
</ul>
<p><a href="../../contact">Contact Us</a> to arrange a consultation with one of our Online Marketing professionals.</p>
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